MOQ 25 pcs — half the usual minimum · Free mockups · 7–10 day samples

Logo Craft, Decoded

Thread, patch, ink or label — every craft reads differently, costs differently, and has its own minimum size. Here is how to choose between them and what to send us.

Craft guide 7 min read Updated 2026-09-20 By Nomo Headwear
Logo Craft, Decoded — Nomo Headwear

The crafts we run

Six methods cover almost every custom cap we make. The right answer is usually decided by your artwork, not by the price list.

CraftWhat it isReads best on
Flat embroidery on a custom capFlat embroiderySatin stitching on the front, side or rear panel, up to 4 inches wide and 12 colours per designLogos, lettering and most merch
3D puff on a custom cap3D puffRaised foam-backed embroidery that lifts off the crownBold, simple lettering on structured panels
Patches on a custom capPatchesPVC, rubber, woven, embroidered or chenille patches sewn onDetailed artwork that thread cannot hold
Printing on a custom capPrintingWater-based, plastisol, pigment, gradient, reflective or glow-in-the-dark inksPhotographic and multi-colour artwork
Reflective and specialty thread on a custom capReflective and specialty threadReflective and metallic thread for low-light visibilitySafety lines, nightlife drops, technical caps
Woven labels on a custom capWoven labelsLabels in the sweatband, side seam or inner tapeBranding the wearer sees every time
Rear arch and back panel on a custom capRear arch and back panelArch text and rear logos, embroidered or patchedBalancing the front and finishing the silhouette

We also run foil hot-stamp accents, all-over sublimation print, detachable pom-poms and mesh variants. Ask if your design needs something outside the list above.

Where a logo can go

Most brands decorate the front panel and stop. The other five positions are free real estate on a cap you are already paying for.

PositionWhat fitsWhy it works
Front panelUp to 4 inches wide, 12 coloursThe main canvas — flat or 3D embroidery, patch or print
Side panelsSmall marks and datesSecondary logos and edition numbers
Rear arch and back panelCurved text, patch or embroideryBalances the front and finishes the silhouette
BrimPrint or foil accentsReads when the cap is carried, not worn
Sweatband and inner tapeWoven labels, printed tapeThe detail the wearer sees every single time

How big should the logo be

This is the most common cause of a disappointing first sample. Embroidery is thread, not ink — thin lines and small letters collapse.

  • Keep the main mark at least 3 cm (1.2 in) wide so internal details stay legible.
  • On textured surfaces — corduroy, wool blends, chenille — keep line weights at 2.5 mm or thicker.
  • Avoid gradients in embroidery. Use printing if the artwork needs them.
  • Send vector artwork where you can (PDF, AI or EPS). JPG and PNG work, but we redraw them to stitch paths.

Digitising and the first 3D mockup are free. We will tell you before sampling if your artwork will not hold at the size you want.

When the fabric picks the craft

Craft has to follow the blank. The same logo can look sharp on one cap and muddy on another purely because of the surface it sits on.

BlankCraft that worksWhy
Structured 6-panel cotton twillFlat embroidery · 3D puff · patchA firm front panel holds a large flat logo without collapsing
Unstructured washed cotton dad capFlat embroidery · small patchThe soft crown suits a smaller, cleaner mark
CorduroyFlat embroidery at 3 cm or widerRibbed pile swallows fine lines — use solid shapes
Trucker foam front and mesh back3D puff on the foam · patch · printMesh will not hold dense stitching
Wool blendFlat embroidery · patchDense wool hides thin detail
Knit beaniesChenille patch · woven label · knit-in patternA cuff takes a patch far better than stitch
Performance polyester and nylonPrint · light embroidery · reflectiveKeeps weight and stiffness off a technical fabric

FAQ

Quick answers

Vector artwork is ideal — PDF, AI, EPS or SVG. JPG and PNG files work too; we redraw them as stitch paths. Tell us the exact colour references, ideally Pantone or HEX.

Up to 12 colours per design for embroidery. Printing handles full colour, including gradients and photographic artwork that thread cannot reproduce.

Not without documentation from the rights holder. If you hold the licence, send it over and we will proceed. We can always build a cap to the same construction and quality level with your own mark.

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